Entrepreneurialism is on the rise amongst young people - more and more are deciding to try their hand at starting a business over the traditional route of job or university (as did Richard Branson!) One such entrepreneur is the founder of Bournemouth-based creative agency Unbxd. We caught up with co-founder William Ferreira to find out more about the business.
1. Explain your business in thirty seconds or less.
We are an independent creative agency, working with some of the UK’s best fashion and lifestyle brands - we translate ambition into results through clear and simple creative strategy, skilfully brought to life. We bring together the most creative and ambitious young professionals with the ability to deliver a fresh approach to the creative industry.
We focus on the three key sectors - Design, Production and Social Media Marketing. We provide a brand with the tools to develop an unique identity and then consistently engage with their target market through Social Media Marketing. We believe that this sets the foundations for brand representation and consumer engagement.
2. Where are you based and why is it a good location for your business?
We are currently based in Bournemouth, however we also work in London with a team of consultants and marketeers. We chose Bournemouth because of its potential - there has been a huge rise in investment to help young businesses, especially in the digital sector. We recently announced our move to a new Creative Hub opening in Bournemouth developed and managed by THIS Workspace. Being within this new community will help us thrive and develop in Bournemouth's growing network.
3. How did you come up with the idea?
During my time at university studying film I worked on everything from social media, marketing, production and advertisement. In the end I decided university wasn't for me, went against everything conventional, and decided to launch my own business. I found a business partner, and off we went.
Through the experience I gained when doing my degree, I found that I particularly loved working in the creative world, and in particular the digital creative world. Therefore, me and my business partner (William Niven) decided to build a creative agency that bought together likeminded creatives that could aid brands in targeting millennials.
Due to the success of UNBXD we have now decided to create a sister company, Start Deck, which has great potential for growth. In difference to UNBXD, Start Deck focuses only on startup companies and provides them with affordable packages that help build the foundations of their business, from marketing to media.
4. What stage was your business at when you applied for the Start Up Loan?
We applied for the loan after a year of trading - as a self-established business we could be more strategic about how and where we spent our money. We also wanted to establish the market, our competitors, our goals and our risks before we plunged into applying for a loan. When we assessed what we needed extra funding for, after our research, only then did we decide to apply. We felt that it was necessary to understand and research all this information first so we knew exactly what needed extra financing.
5. How have you used it to grow your business?
The loan was used for better equipment and a new office space. As our business has grown, our priority has become supplying our team with a more exciting workspace and the correct tools to produce a high standard of work for our clients.
6. Who has helped you on your business journey?
I have always focused on surrounding myself with like-minded people who share the same interests. Alex Chisnall from Virgin Startup has been one of the key people in pushing us in the right direction. Alex understands where our business needs to go in order to grow to its full potential and has helped enormously with his help, advice and support.
7. Biggest achievement so far?
As a business our biggest achievement was working with the likes of Nike – being given that opportunity in such a competitive market helped us find the recognition we were working for. My biggest personal achievement has been establishing a business and believing in myself, when convention told me I wouldn't succeed.
8. What’s next for your business?
Over the last year we’ve worked hard to develop an effective and affordable service, and as an agency we want to focus on developing our in house team and building a global network of clients. We have been focusing our attention on building key affiliations to assist us in tackling these new markets.
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