1. Explain your business in thirty seconds or less.
Viable Design provides digital marketing services such as website and graphic design to microbusinesses and SMEs across the UK.
2. Where are you based and why is it a good location for your business?
Based in Scarborough, we rent an office from Yorkshire in Business. This is a great location as it puts us in front of new and existing businesses when they come for business support.
3. How did you come up with the idea?
Since the age of 12, I’ve had a passion for design which I expressed by contributing towards my school’s website. At 17, I sold my first website as a financially rewarding hobby that led to the launch of Viable Design.
4. What stage was your business at when you applied for the Start Up Loan?
The business was stable with regular income, but with debt on personal credit cards, etc. from the launch of the company. I had reached a stage where I really needed to grow the company.
5. How have you used it to grow your business?
I invested in new technology that enabled us to provide a reliable service and increase our own productivity. I worked with Yorkshire in Business to increase my brand awareness in the local area, attending networking and business events to put the brand in front of my potential customers.
6. Biggest achievement so far?
Working with the National Association of Wedding Car Professionals. This was a huge development in its own right, generating thousands in turnover, which also led to additional projects for members of the association. What makes it so great is that it all started with me correcting a simple line of code for free that they gave to all their members.
7. What’s next for your business?
To develop new strategies in order to generate sales, which have already started with the recruitment of two key members of staff. This has freed up time for me to focus on customer services and lead generation.