We use cookies to improve your experience on our site, Virgin Start Up, and to recommend content that may be of interest to you. You can find out more below about what cookies are, the cookies we use and how to switch them off.

You can decide which cookies to accept in accordance with this policy by adjusting the options on the banner that appears on Virgin Start Up or by clicking here, then clicking ‘Save and Exit’. We will only deploy strictly necessary cookies until you have made your choices in relation to which cookies you choose to allow.

What are cookies?

A cookie is a text file containing small amounts of information which is downloaded to your device when you access a website. The text file is then sent back to our server each time your browser requests a page from the server. This enables us to operate the site more effectively and load the site so that it reflects your personal preferences, based on your previous browsing on Virgin Start Up as well as keywords we may be able to gather from URLs of other webpages from which you accessed Virgin Start Up. Cookies can also allow us to do various other things, as explained below.

What cookies do we use?

When you visit Virgin Start Up, the following types of cookies may be downloaded to your device:

Strictly Necessary Cookies

These are cookies that are required for the administration and operation of our site. Some cookies that we use are necessary for our site to function properly and to enable you to move around the site and use its features.

Functional Cookies

We may use functional cookies that allow us to remember choices you have made on the site so as to provide you with a more enhanced user experience. We may also use cookies to embed certain social posts on our website.

Analytical and Performance Cookies

We may use analytics service providers for website traffic analysis and reporting. Analytics service providers generate statistical and other information about the use of Virgin Start Up by using cookies. They allow us to recognise and count the number of visitors and to see how often visitors return to our site, how long they stay and how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, it helps users to find what they are looking for easily. The information generated relating to the site may be used to create reports about the use of the site and the analytics service provider will store this information

Advertising and Marketing Cookies

These cookies record your visit to Virgin Start Up, the pages you have visited and the links you have followed to other sites. We will use this information to try and make our site (and other sites) that you visit more relevant to your interests. We may also share this information with others, such as other Virgin entities and carefully selected third parties, for this purpose.

We work with technology partners to support our website and to provide you with relevant information about the products and services of other Virgin entities both on the Virgin.com website and on affiliated sites or sites within the advertising networks we work with. We may use cookies on our site to help us to place relevant Virgin entity advertising on third party websites when you visit those sites. If you are not happy for us to do this, please see the section of this policy titled “How do I turn cookies off?” below.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Do we use any third-party cookies?

Other sites and services (including, for example, advertising networks, providers of external services like web traffic analysis services and content recommendation engines) may also use cookies, over which we have no control. These cookies are likely to be analytical and performance cookies or advertising and targeting cookies and we use these to improve your experience on Virgin Start Up.

The following third parties may use cookies:

  • YouTube
  • Google

How do I turn cookies off?

If you do not wish us to download cookies or you don’t agree with how we use these cookies, you can change the settings by adjusting the options on the banner that appears on Virgin Start Up or by clicking here

then clicking ‘Save and Exit’. You can also change the settings on your internet browser to reject cookies. For more information, please consult the ‘Help’ section of your browser or visit www.aboutcookies.org, www.allaboutcookies.org, or http://optout.aboutads.info/. Please note that if you do set your browser to reject all cookies (including strictly necessary cookies), you may not be able to use all of the features on our site.